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Behind the Merger: West Virginia Cheer Academy

Behind the Merger: West Virginia Cheer Academy

As the divide between small and large gyms grows wider, it’s not uncommon for gyms to merge in an attempt to pump up profits and competitive power. On the surface, the reasons to merge seem clear—building a larger membership base or having the means to form a stronger coaching staff. But dig deeper and you’ll find that a number of other motivating factors are often at play, from strengthening the local cheer community to wanting to benefit the athletes. For our “Behind the Merger” series, we caught up with Kayla Wygal of West Virginia Cheer Academy.

Two Sides: Stay to Play

Two Sides: Stay to Play

Many gym owners—and parents—have long appreciated the autonomy of making their own travel arrangements for competition, due to the flexibility and options afforded by this approach. However, more event producers are now requiring “stay to play” (requiring that teams stay in a designated room block set up by a third-party company in order to compete). The practice has sparked debate inside the industry: some gym owners are boycotting these types of events, on the grounds that rooms are being egregiously marked up and that it creates less choice for budget-conscious families. However, event producers maintain that stay-to-play is necessary in order to maintain ongoing relationships with the venues and cities their customers have come to love. See what Cheer Zone owner Tamara Reed and Cheer Power’s Regina Symons have to say on the topic.

Go, Go Gadget! Review: Cheer Balance Pro Pedestal

Go, Go Gadget! Review: Cheer Balance Pro Pedestal

For our new “Go, Go Gadget!” review feature, we asked the team at Georgia Tech to road test the Cheer Balance Pro Pedestal.Harrison owns four Cheer Balance pedestals, which he rotates among his flyers and uses during summer training. Each flyer follows the same circuit: liberty, arabesque, stretch, scale, bow & arrow, scorpion. “When you pull all of those, you really have to work your hip flexors, abs, core, ankle and leg—really focusing on keeping yourself centered over the pole,” Harrison explains.

Behind the Merger: Legendary Athletics

Behind the Merger: Legendary Athletics

As the divide between small and large gyms grows wider, it’s not uncommon for gyms to merge in an attempt to pump up profits and competitive power. On the surface, the reasons to merge seem clear—building a larger membership base or forming a stronger coaching staff. But dig deeper and you’ll find that other motivating factors are often at play, from strengthening the local cheer community to wanting to benefit the athletes. For our “Behind the Merger” series, we caught up with Sydney McBride to learn more about the Legendary Athletics merger.

FAQ: Champions League

FAQ: Champions League

Can’t stop hearing about the Champions League? CheerProfessional has your need-to-know guide to one of this year’s biggest debut events—we caught up with Nfinity’s marketing director Hillary Dwyer to find out what cheer professionals and athletes can expect from the new Champions League event (and movie!). Find out what she had to say in our Q&A.

Owner’s Manual: Danielle Johnston of Twister Sports

Owner’s Manual: Danielle Johnston of Twister Sports

Less than a year after starting Twister Sports, co-owner Danielle Johnston has made the leap to full-time to foster her all-star gym’s rapid growth. Though the program began just a year ago, Twister Sports has grown rapidly to 300-plus athletes—necessitating a gym expansion and the full attention of co-owners Danielle Johnston and Angie Fritsch. In light of the enthusiastic response, Johnston quit her job of seven years in October to focus on the gym full-time.

The Secrets to Moonlighting

The Secrets to Moonlighting

As our economy rebounds from the “Great Recession,” juggling multiple jobs is a common conundrum for many people—and cheer professionals are no exception. In fact, for gym owners, balancing more than one job might be a necessity regardless of what’s happening in the economy. As most owners will candidly share, opening a gym is something you do because you’re passionate about cheer, not because you want to get rich quick. Just ask these three moonlighting entrepreneurs, who know the perks and pitfalls of juggling jobs all too well.

Behind the Merger: East Celebrity Elite

Behind the Merger: East Celebrity Elite

As the divide between small and large gyms grows wider, it’s not uncommon for gyms to merge in an attempt to pump up profits and competitive power. On the surface, the reasons to merge seem clear—building a larger membership base or having the means to form a stronger coaching staff. But dig deeper and you’ll find that a number of other motivating factors are often at play. For our “Behind the Merger” series, we caught up with East Celebrity Elite to learn more about their merging process.

Vision Boards: Your Success GPS

Vision Boards: Your Success GPS

Walking into Cheer Fusion in Fredericksburg, Virginia, it’s hard to miss the colorful posters lined up above the mirrors. Filled with platitudes like “Practice Like a Champion” and goals like “I would like to cheer for college and get a scholarship,” these homemade vision boards provide a creative source of motivation for the gym’s teams—as well as a much-needed means of focus and direction.

Go, Go Gadget! Review: KONTAQ

Go, Go Gadget! Review: KONTAQ

For our new “Go, Go Gadget!” review feature, we asked the team at North Florida Elite to road test the new KONTAQ sportsbra. Touted as a “revolutionary sports bra,” Kontaq is designed to prevent breast pain and injuries caused by sports contact. The bra utilizes special removable inserts made from StuntShield (a special contact-absorbing material that is flexible, breathable and antimicrobial). Estimated to reduce 90% of the energy of impact, Kontaq supports athletes’ chests and holds them in position to reduce impact, bounce and movement during routines.