Amanda Dauzat wasn’t always a cheerleader who prayed. The founder of Denver, CO-based Youth Alive Cheer didn’t discover a spiritual connection with cheerleading until she attended a small Christian college. There, through the guidance of her cheer coach, she developed a relationship with the divine. Now Dauzat offers other youth the opportunity to combine athleticism with faith. “The way I view faith-based programs is like any other,” said Dauzat. “We are a cheer program that wants to teach [our students] life lessons. We choose the Bible to be our guide.”
Got your blinders handy? Amy Faulkner’s dedication to the Northstar Studios community shines bright. As founder, owner and coach, she has grown the cheerleading studio to become a welcoming beacon in Sunbury, Ohio. Faulkner first started Northstar Studios in 2008 shortly after her husband returned from a military tour in Iraq. Since then, the business has outgrown two studios to become what it is today: an 8,000 sq.-ft. space that plays home to five teams, 80 competitive athletes, 150 recreational athletes and a lot of community spirit. That spirit has been kicked up a notch lately, thanks to Faulkner’s latest accomplishment: being named “2014 Coach of the Year” by AmeriCheer and CheerProfessional.
Like the splitting up of once head-over-heels newlyweds, the parting of ways in business is often tricky, sad and more than a little complicated. Add in the complexities of an all-star cheer business, and breaking up can get downright sticky. So what happens when one of the partners of an all-star gym wants to retire or pursue other passions? Legal experts advise not waiting until one person is ready to retire—or wants out—to discuss what will happen with your beloved gym.
Troy Hedgren landed in the all-star cheer world by chance, but he nailed it. Today he’s one of four co-owners of the rapidly growing Pacific Coast Magic, but the former gymnastics coach first started his entrepreneurial career at age 19 with the Tumblebus, a mobile gymnastics school for pre-schoolers. In 1995, he sold the venture to open his first gym, Gymnastics 4 Kids, with his wife Keri. While sponsoring the local Pop Warner cheer team at a competition, the Hedgrens ran into one of Keri’s former gymnastics students, whose parents clued them into the competitive all-star world of tumbling, stunting, dancing and flying.
The good news: Private lessons can certainly add an extra layer of perceived value for gym clientele. The bad news: at times, offering privates can also add more hassle for gym owners between scheduling, pay structure, and other considerations. However, in the end, most gym owners, coaches and parents agree that private lessons offer an array of benefits that make it worth the effort. Find out how gyms around the country handle this popular revenue stream.
It’s Friday night at the Cheer Pride All-Stars gym in Whippany, NJ. Coach Erin Shane signals The Summit-bound Junior Level 1 team to enter the gym. Clad in fire-colored practice gear with bows neatly placed on their crowns, 15 female athletes quietly line up in four rows, hit a “T” and prepare to perform a timing drill for jumps.
Shane begins to clap to the rhythm of her counting to keep the team’s unified left kicks timed to her beat. The team doesn’t flinch as she pauses to hit a strong, poised “T” to demonstrate proper motion technique. The squad reaches 20 kicks smoothly and quickly, then Shane continues the process again on the opposite side.
As home to the premier F5, the Maryland Twisters are no strangers to high expectations. Pressure from industry leaders, judges and fans to “keep delivering and over-delivering” can be intense, but gym owner Tara Cain insists that championship titles (of which they have many) are not the end goal for a Twister—it’s having fun. “At the end of the day, the kids sacrifice two to three days a week at practices, all year long, because they love what they do,” says Cain.
It’s a question of objectivity—can judges “turn it off” when they take the stand? Some gym owners and coaches say “no,” taking issue with event producers who allow judges that have some form of past or current affiliation with programs on the competition roster. Others say that because of the prevalence of cheer gyms, it’s almost impossible to find a whole panel of judges that don’t have some sort of knowledge or background with at least one of the gyms involved; they also argue that judges should be trusted to be professional and impartial. So who’s right? We spoke with Ron Swanson of Kansas Gymnastics & Cheer and Becky Woodson of Daytona Xtreme to explore the issue.
ICE began in 1998 with Darlene Fanning renting space from a local gymnastics facility for a program of approximately 60 kids. According to Fanning, the program “quickly outgrew the space” and two other facilities before landing in their current Mishakawa location in 2007. In 2009, ICE expanded to Fort Wayne, and in 2011, the program opened a third location in Aurora. This year, a big part of the gym’s growth has been the reintroduction of ICE’s dance program—we asked owner Darlene Fanning to share the details.
For our “Go, Go Gadget!” review feature, we asked the athletes at Oklahoma Twisters to road test the MyoSource Cheer Kinetic Bands. Designed to improve jumps, flexibility and overall performance, MyoSource’s Cheer Kinetic Bands are leg resistance bands geared at ages seven and higher. They come in two sizes (for those under and over 110 pounds). The product also comes with a flexibility stretching strap that can help ease stress on joints and provide a practice tool for scorpions and heel stretches.