While teaching a profitability seminar at the 2012 Worlds, ACX owner Randy Dickey made a startling discovery. “Out of 160 gym owners, not one raised their hand when I asked this question: how many of you know your hourly expenses for running your company?” remembers Dickey, who also leads the All-Star Gym Association.
When in doubt, diversify, diversify, diversify. For CheerGyms.com owner Morton Bergue, all-star cheerleading is just one part of a bigger puzzle, as it comprises one-fifth of overall business. To maximize profitability, Bergue and his team regularly host classes and stunt/jump clinics for novices and school squads, and space is rented out during non-peak hours for everything from birthday parties to Tae Kwon Do classes. The move isn’t just a smart business strategy, but a necessary one.
On the surface, Stingrays duo Casey Jones and Roger Schonder may come off like polar opposites, but one commonality shines—for both of them, all roads lead back to cheer. Jones began his career cheering at Georgia Southern University, then cut his teeth at Pro Cheer before purchasing American Cheer Academy from Tate Chalk in 1998. more »
In our “Owner’s Manual” column, we ask gym owners to take us “under the hood” and give us their secrets to what keeps their gyms running so smoothly. Find out what gets Burke’s Tumbling Academy owner Jennifer Burke in gear in our exclusive article.
Whether you’ve just opened your doors or have been in business for decades, one of your primary business concerns is probably attracting new students. Traditional marketing strategies like radio, television, or billboard advertisements can certainly be effective—but they’re also expensive and not guaranteed to get results. Luckily, there are better, more affordable ways to advertise your gym and bring in new business.
On Friday, people across Canada are gathering in memory of Vancouver All-Stars cheerleader Amanda Todd, who took her own life last week after being the victim of online stalking and cyber-bullying for several years. (Before her death, she made this YouTube video to tell her story—warning: video includes graphic images.) These vigils speak not only more »
Mixing business and pleasure is certainly standard practice in the all-star industry—many gym co-owners are married, and plenty of coaches end up dating after spending so much time in close quarters. But can keeping things all business affect the relationship once you get home from work? “People usually take their business home because it’s useful to more »
With the many demands of coaching and running a gym, finding time for your own workouts can often pose a challenge. (Understatement.) Fortunately, the rules of exercise have changed, and “workouts on the go” have become increasingly common. With the right approach, you can get an effective workout in just minutes a day, wherever you more »
As the all-star cheerleading industry has blossomed, an array of organizations has also sprung onto the cheer scene—resulting in a virtual alphabet soup of acronyms from ASGA to NCSSE to USASF. Learn more about each group and how to decipher your options as a cheer professional with this handy-dandy slide show!
Coaches gone candid—it’s Q&A time! We asked Cory Nyholm of Alpine All Stars in Parker, CO, and Shiela Hajjar of Cheer Zone Athletics in Saucier, MS, to give us the real deal on their coaching experiences. Q. What are three things you’ll never do again as a coach? Cory: First, I’ll never again take my more »