Recent Videos

 
Spotlight: Morton Bergue of CheerGyms.com

Spotlight: Morton Bergue of CheerGyms.com

When in doubt, diversify, diversify, diversify. For CheerGyms.com owner Morton Bergue, all-star cheerleading is just one part of a bigger puzzle, as it comprises one-fifth of overall business. To maximize profitability, Bergue and his team regularly host classes and stunt/jump clinics for novices and school squads, and space is rented out during non-peak hours for everything from birthday parties to Tae Kwon Do classes. The move isn’t just a smart business strategy, but a necessary one.

Get Creative: Outside-the-Box Ideas for Getting New Customers

Get Creative: Outside-the-Box Ideas for Getting New Customers

Whether you’ve just opened your doors or have been in business for decades, one of your primary business concerns is probably attracting new students. Traditional marketing strategies like radio, television, or billboard advertisements can certainly be effective—but they’re also expensive and not guaranteed to get results. Luckily, there are better, more affordable ways to advertise your gym and bring in new business.

Candid Coach: Cory Nyholm and Shiela Hajjar

Candid Coach: Cory Nyholm and Shiela Hajjar

Coaches gone candid—it’s Q&A time! We asked Cory Nyholm of Alpine All Stars in Parker, CO, and Shiela Hajjar of Cheer Zone Athletics in Saucier, MS, to give us the real deal on their coaching experiences. Q. What are three things you’ll never do again as a coach? Cory: First, I’ll never again take my more »