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Web Exclusive: The Parent Trap

Web Exclusive: The Parent Trap

You’re a passionate cheer professional. You work hard to train your athletes and place each one on the best team for his or her ability and the team’s needs. It’s natural to assume everyone will recognize your expertise and respect your decisions.

Unfortunately, there’s always someone who doesn’t see it that way. That someone is usually a parent who seems to want more spotlight shining on their little Ashley. Or perhaps they just don’t understand how progression through the skill levels works. Either way, a parent is second-guessing your decisions.

What a Powerful Web We Weave

What a Powerful Web We Weave

It’s a lot like the proverbial tree falling in the woods: if a cheer gym doesn’t have a website, is anyone going to hear its marketing message? Not in today’s digital world, according to Jason Silverman of AllStarCheerSites.com. He says that having a dynamic online presence is just as pivotal as having a physical gym—and most potential clients and athletes are going to find your virtual doors before they step through your real ones.

State of the Union, Part 2

State of the Union, Part 2

CheerProfessional tapped four of the industry’s cheer leaders for a spirited panel discussion on our industry and its future: Dan Kessler of the Jam Brands; John Newby of Varsity; Pam Puckett of The Cheer Center in Grove City, OH; and Karlette Fettig of Indiana Elite All-Stars in Noblesville, IN. Read part 2 of our juicy Q&A!

State of the Union, Part 1

State of the Union, Part 1

CheerProfessional tapped four of the industry’s cheer leaders for a spirited panel discussion on our industry and its future: Dan Kessler of the Jam Brands; John Newby of Varsity; Pam Puckett of The Cheer Center in Grove City, OH; and Karlette Fettig of Indiana Elite All-Stars in Noblesville, IN. Read part 1 of our juicy Q&A!

Suit of Armor: Warding Off Lawsuits

Suit of Armor: Warding Off Lawsuits

Though it’s one of the most successful and well-known gyms in the nation, Freehold, NJ-based World Cup All-Stars hasn’t been immune to facing a lawsuit. “You never know who is going to come back and sue you,” says co-owner Joelle Antico. “You have to run your gym like a business; this isn’t an extracurricular activity. If owners don’t have insurance, anyone can come after us personally.” World Cup is just one of many programs facing a growing reality: cheer professionals are at risk for a wide range of lawsuits—ranging from copyright to injuries to harassment.

Spotlight: Green Bay Elite

Spotlight: Green Bay Elite

When people think of competitive cheerleading, Wisconsin usually isn’t the first place that comes to mind. Cherokee Greendeer was just 19 years old when she set out to start a cheer gym there in 1999, but she knew she was taking a risk. “I had to be direct; I had to sell the sport, to make everyone see that this is definitely legitimate,” says Greendeer. “Parents thought, ‘Rah rah rah, that’s all our daughter will do,’ but once they saw what it was really about, they said, ‘Wow, this is what our daughter can do?!’”

De-Stress R/x

De-Stress R/x

Take two deep breaths and call us in the morning? Not quite that simple—but we’ve unearthed a few smart ideas on how to stamp out stress. Whether you thrive in go-go-go mode or are feeling the burn of burnout, whether your gym is miniscule or massive, it’s imperative to cope properly and decompress—even if you have to “schedule” time to do it. To find out how to turn a breaking point into a turning point, we turned to several busy cheer professionals and expert Zohar Adner for their hard-earned advice on achieving balance.

Squad Bullying: How to Deal

Squad Bullying: How to Deal

Last October, many in the cheer world were left reeling when former Vancouver All-Stars cheerleader Amanda Todd committed suicide as a result of bullying. (“Rest in peace and fly high,” many wrote on their Twitter feeds.) For years, Todd had been the target of widespread bullying—both online and offline—after a stranger tricked her into taking a shirtless photo, then ruthlessly spread that picture around the Internet. A YouTube video the 15-year-old made a month before her death told the story of her anguish via handwritten notes; one of the notes read, “I have nobody. I need someone.”

Tate Chalk: To Nfinity and Back

Tate Chalk: To Nfinity and Back

Pacing back and forth on top of purple tumbling mats in front of a rapt audience of All Star Gym Association members, Tate Chalk encourages the coaches and gym owners in attendance to make their voices heard. Wearing a black button-down shirt and stylized jeans, he talks about how to rise above fear of failure and innovate. Suddenly, he goads the crowd to yell, “Money is good!” Understandably, they need a little encouragement.

The Cheerlebrity Phenomenon, Part Two

To limit the distraction of having a cheerlebrity teammate, Twist & Shout’s Orson Sykes sets strict rules during competitions for cheerlebrities regarding what’s expected of them, even when it once meant having a sit-down discussion with Whitney Love about strolling around too much at Worlds. (The cheerlebrity quickly isolated herself and went on to give more »