Owner’s Manual: Jennifer Burke of Burke’s Tumbling Academy

Owner’s Manual: Jennifer Burke of Burke’s Tumbling Academy

In our “Owner’s Manual” column, we ask gym owners to take us “under the hood” and give us their secrets to what keeps their gyms running so smoothly. Find out what gets Jennifer Burke in gear below:

Vital Stats

Name: Jennifer Burke, Owner

Gym: Burke’s Tumbling Academy (BTA)

Location: Swampscott, MA

Founded: 2004 for tumbling; cheer added in 2010

Size: 300 students; 80 cheerleaders

The Dish

The best part of owning my gym is watching the athletes improve on their skills, have fun and fulfill their dreams. Also, I love watching the younger kids fall in love with the sport. Tumbling has always been my favorite part of cheer, so I serve as the head tumbling instructor at BTA. I consciously am not a head coach of any specific team—I enjoy working with all of them!

One of the biggest challenges is having cheerleaders from other gyms coming to me to improve their tumbling skills. That’s often frowned upon by their own coaches. However, nothing makes me happier than seeing these young ladies out there in different uniforms, accomplishing their individual and team goals. My advice to other gym owners is that this is about people, not places.

Also, being a young gym owner has its challenges. My personal goals are to have satisfied athletes that continue to develop. The high expectation in this sport for winning by the coaches, parents and athletes is important to a gym’s success. However, for me personally, sometimes this collides with my own goals, so it’s all about striking a balance.

Watch this Patch.com video featuring Jennifer and BTA!

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