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Expansion Case Study: All Star Legacy

Expansion Case Study: All Star Legacy

Creating a thriving program is often the impetus for starting an all-star cheer gym—but what happens when that accomplishment generates considerable demand? Many business owners answer the call for expansion and go on to open multiple locations. To learn more about this approach, CheerProfessional asked three gym owners who took the leap and expanded based on their own initial success. Learn how All Star Legacy tackles the challenge while maintaining the integrity of their brand:

Expansion Case Study #3: All Star Legacy
Locations: 4 including one franchise (Virginia and West Virginia)
Combined Number of Athletes: 700+

Trisha Hart, co-owner and coach, speaks about her motivation to open additional locations.

CP: How did you come to own multiple locations for All Star Legacy?

Hart: We never looked to expand. We never had the intention, but opportunities presented themselves. When things feel right, it’s right.

CP: Was this personal for you, or was it about business?

Hart: I am passionate about the sport and the industry; I wanted to provide athletes what I had experienced. Our philosophy when it comes to coaching style is “kids come first.” Now we have four locations and 700 kids that compete, and that all came from one dream. I didn’t want to be bigger and better, but there is a financial reward.

CP: From a business standpoint, what did you look at before opening additional gyms?

Hart: We looked at profit and loss—it’s a very basic business model. You must make sure each location can operate on its own. You need to know your bottom line: facility and operational expenses, such as utilities, payroll, travel, equipment, insurance and taxes, as well as bank fees, merchant provider fees, competition fees/surcharges, uniform deposits and other associated costs that might show up. If you can’t keep the lights on, you can’t play the music.

CP: How do you deal with the geographical distance between locations? How do you split your time?

Hart: While we are one program with four locations, we make sure each can operate independently. We communicate day and night about concerns. We listen to those concerns, have conference calls and find solutions. We work together and I trust our staff. I don’t have a regimented schedule as to visiting each gym but I am always available. If an issue develops at one location, we will drop everything and travel.

CP: Any parting advice for others looking to grow their cheer programs by expanding beyond a single gym?

Hart: Don’t be afraid to ask for help. Ask anybody and everybody! We are in this industry together and there isn’t a guidebook. Though we are competitors, we are all in it for the kids. 

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