Experience the best two minutes and thirty seconds of the season.

About Us

CheerProfessional is a vibrant social network community developed just for you: specialists of the cheer industry. From our quarterly print issue to social media to this website, you’ll find relevant, up-to-date news and a supportive, successful community—delivered wherever and however you want it.

Brought to you by the original publishers of American Cheerleader and the properties under that umbrella, Helen Cohen and Brandy Bean have been involved in this industry for almost 35 years combined. In that time, we have observed growth, consolidation and the trends that affect this industry.  Our mission with this new venture is simple:

To enhance the success of today’s cheer professional by providing an
independent industry platform and the necessary business tools

Here at CheerProfessional.com, you’ll find a wide array of resources designed to help boost your business and keep you updated on industry news. Browse our Gym Locator or Event Finder for gyms in your area or upcoming competitions, watch videos on our Cheer Channel or weigh in on cheer topics on our Blog. You can also simply read through all of the articles in our Current Issue, as well as an array of exclusive web articles—all for free.

CheerProfessional will provide the necessary tools and advice to grow your business. Check out our Expert Q&A section, where our experts share advice and information on areas as varied as technology, safety, insurance, sports psychology, finance and business marketing. Whether you’re an industry newbie or long-time gym owner, you’ll also find many resources in our Biz Docs section, which features free, downloadable forms you and your program can use.

What makes us different than the other magazines? To start, we’re independent and unbiased. We’re dedicated to keeping it real—presenting all sides of pressing industry issues and providing an open, safe forum for discussion. Let us know what topics you’d like to discuss and give us your feedback—we’re all ears! Also, make sure to follow us on Twitter and Facebook so you can stay up-to-date with the conversation.

 Stated simply, if a topic affects today’s cheer specialist, CheerProfessional will cover it. And since we deliver content digitally, in print, on mobile and within the social media sphere, no matter where you are, we’ll be there too. At CheerProfessional, we expect to rapidly become the single source destination for market leaders. Join in on the conversation!